Let’s create a revamped image!
Visual language should be exciting, fun, athletic, driven, upbeat, peppy, interesting, unique, and kid friendly!
Visuals will be image driven with layered text!
The images and type need to mean the truth and be very open and honest. Since this organization deals with children I think it should be basic and easy to understand, yet have deep and sentimental values to the words. The images should be of gymnasts doing gymnastics as well as images of collaboration of gymnasts and coaches whether that be photo or video.
The connotations of these should be uplifting and exciting. This should make gymnasts want to come to Empire and train. Also we must not forget about the parents who are the ones who bring them and pay for the sport. We must also attract the parents as well. I think having testimonials, really good ones could be great for the image as well.
