Publications for PR was something I learned all about in this summer class. It incorporates design, writing, creating, reading and editing. So many things go into publications, but the most important is hitting deadlines and getting your work completed well.
In public relations it is very important to promote your organization to not only your target audience, but also your secondary audience.
Top 3 tools used to promote an organization:
Collateral ( letterhead, envelope, business card)
Handout
Newsletter
Collateral: is very important because you can use this for anything. A person can get your business card, receive a letter in the mail, receive an envelope in the mail, or even see these items in someone else’s house/office. It is very easy to take this item anywhere and is a sort of keepsake.
Handout: also very important because it is also a keepsake. Not only your customers can see this, but anyone can!
Newsletter: a great way to input a ton of information and make the organization look great. Many testimonials and good articles can go in here.
Design is so important, but a thing I have learned from this class is to make it your own! Whatever you think looks good or feels right, just go with it.
It is uber important to design for your audience… therefore knowing your audience is vital! Always do extensive research for this purpose… it is worth your time. The juice is for sure worth the squeeze in this situation.
Just a fun picture of me and my family at my brother's senior night basketball game... man my family is awesome. Can't wait to share my blog posts with them!
-JMD